LG announces new series of smartphones, LG Velvet
LG is differentiating from the competition through the trademark of its upcoming smartphone series’ name, the LG Velvet.
Understanding that specs alone aren’t enough to stand out in today’s smartphone market, LG’s new Velvet smartphones focus on distinctive designs and tactile elegance.
Unlike the old G and V series from LG, the upcoming Velvet smartphone features a new “Raindrop” camera design, and a curved front and back connected by what appears to be a metal frame.
“Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design,” Senior Vice President of Product Strategy Chang Ma stated. “It’s a more intuitive approach that we are confident will resonate with today’s consumers and help us to establish a clearer brand identity.”
Unfortunately, LG has not yet revealed additional details on its specs, release, and pricing.
Ice Universe (@UniverseIce on Twitter) has uploaded live photos and renders of the new LG Velvet Thinq smartphones!
Based on the renders, the new LG Velvet smartphones will come in five colors: black, white, blue, purple, and red.
Unconventionally, the power button and volume rocker are located on the left, while the Google Assistant button can be found on the right.
Stay tuned for updates.