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realme intros REALMEOW brand character




realme has unveiled its official brand character, REALMEOW.

REALMEOW features a mainly yellow body sporting a pair of black laser glasses as an accessory. It got glasses that can transform into any object in the blink of an eye, showcasing the character’s sharp attitude. As a perpetually 18-year-old extraterrestrial, the character is at the prime of its youth–teeming with vigor, passion, and life. REALMEOW, with its high-tech and trendsetting design, represents the attitude and diversified personalities of Gen Zs.

The brand character’s design also represents realme’s “Dare to Leap” spirit. It got inspired by cats, starring being independent, fearless, agile, and ready for breakthroughs. It highlights as a mysterious creature from Trendsetting Planet. Moreover, REALMEOW has been given the Chief Trending Officer title, dedicated to lead trends in tech, visuals, and geek pop culture.


 

The character is co-designed by the animator Mark Walsh, who is the directing animator of Pixar’s Finding Nemo and character developer of Pixar’s Monsters, Inc. Walsh has joined the realme Design Studio as a creative consultant to create the trendsetting REALMEOW, having independence and fearlessness as the character’s core.

According to realme, REALMEOW’s interests include fried chicken and pizza. The cute alien buddy also loves jamming and dancing to rap songs and is good at skating and hip-hop dance.

realme Global has launched a limited REALMEOW gift package to celebrate the new year with the youth globally. This merch will also roll out soon in the Philippines. realme is also expected to launch a customized smartphone and AIoT products based on REALMEOW, so stay tuned!



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