yugatech x infinix

Sony to exit the smartphone market?

Listen to article

Following reports that its smartphone division is not doing well, Sony is now looking at exiting the smartphone market and will instead focus on its other profitable businesses.

According to a report by Reuters, Sony’s CEO Kazuo Hirai said that the company “would no longer pursue sales growth in areas such as smartphones where it has suffered competition from cheaper Asian rivals as well as industry leaders like Apple Inc and Samsung Electronics.”

Aside from Xperia smartphones, Sony is also contemplating on quitting the TV business as well and is considering selling these divisions. It’s worth noting that the company focused on growing its mobile and TV businesses right after it sold its VAIO PC division to Japan Industrial Partners Inc (JIP) last year.

Sony’s next step is to grow its remaining businesses which it considers as profitable such as camera sensors, video games and entertainment. If this is the case then it’s looking good for the PlayStation as well as OEMs who prefer Sony imaging sensors in their products.

source: Reuters

React to this article:
Written by
Louie Diangson

Contributing writer at YugaTech, covering the latest in technology news and reviews.

View all posts by Louie Diangson →

86 Comments

TH
THE SOURCE OF ALL · 11 years ago

SONY is the Source of all those ideas Big leading Manufacturers are imitating..

I am an Electronics Engineer and have opened many electronics circuitry boards on different brands especially Leading Products.

What I have found out is they were all imitations from the first one who made it… The SONY.

I salute Sony for being SILENT without even dealing with those patent wars where others takes advantage and what funny as well is that the smartwatch thing… hehehe..

Advertisement Lures and fools viewers and consumers.

And If it is the hardware i am talking then its the sony electronics I admire most.

It just happens sony software side is at it’s edge. Hope they have software developers as good as google.


Reply
RE
rey · 11 years ago

i’d still choose sony over other phones. i had the z ultra, the z1 and iphone 5s. and now i bought the z3. sony performs just like how iphone 5s does. both feels and look premium. sayang nga lang at hindi mabenta sa tao ang sony. i hope hindi basta mawala sony xperia sa market and also their updates.


Reply
EL
elj · 11 years ago

not surprised.
Sony pricing is expensive. Tatapatan mo pa ang iPhone sa presyohan.
I bought my Xperia for its ‘waterproof’ perk, sadly, it wasn’t as waterproof as I expected. Then there goes after sales service, it was a crappy one. They can do better, really. Overall, I was not satisfied, and maybe others too. If many were satisfied, Sony should have succeeded. Too bad, Xperia.


Reply
NE
Nemo · 11 years ago

No No Nooooooo! Y! Dahil yan sa Mga cheap na Android phones


Reply
R4
r41n · 11 years ago

https://twitter.com/SonyMobileNews/status/568447306506346496

“Lots of media speculation re: our future today – don’t believe the rumours. Looking forward to a busy & exciting MWC!”


Reply
SP
SpiderWak · 11 years ago

Or it could be an effort to make Z4 “sellabble”


SP
SpiderWak · 11 years ago

Just when I’m waiting for the Z4 so I can upgrade from Z. Change of plan.


Reply
UT
utol · 11 years ago

Pricing killed Sony… ang daming mura na brand and yet Sony is always above them, Samsung, LG, Sharp. Then here comes Devant, Skyworth and TCL to add injury to the price point.

Kung kaya nung ibang brands na mura, why can’t they? Just wondering


Reply
MA
mang kanor’s ghost · 11 years ago

I’m still waiting for HTC’s collapse. HTC and Sony likes to overprice their phones.


Reply
AN
andrew paolo · 11 years ago

Sad news, i have numerous sony products now ( xperia, bravia, ps and cameras). Sony is known for their product quality, style and durability. Hope they continue to prosper


Reply
TH
thor · 11 years ago

too bad… their UI was one of the best, least modded/skinned out of the android devices. they had the best looking android phones(at least for me)…

im still wondering what could’ve happened had sony agreed to license OSX on Vaio from Apple back in the day. Siguro Xperia would’ve been running on iOS instead of Android.


Reply
AR
Arvin · 11 years ago

they will never follow the “Cheap” trend because they believe that they are “SONY”. xperia mobile phones are premium phones, hence higher price.


Reply
AP
apa · 11 years ago

they will never follow the “Cheap” trend because they believe that they are “SONY”. xperia mobiles phones are premium phones, hence higher price.


Reply
LI
Ling · 11 years ago

Sayang naman.
I have tried many smartphones such as Huawei, Lenovo, Samsung and even an iphone the past two years. I have been switching because I could not find a fitting phone for me.

Nung bumili ako nung sony xperia swak na lahat. Features, camera quality (back cam), durability (promise ilang beses ko nabagsak), UI and even the water resistance feature. Plus the look feels classy (medyo annoying lang yung thickness). It’s not even laggy.

Problema kasi, not all can afford quality phones kaya nalugi sila. Switch na sa chinese smartphones.
Bye sony :( sana yung mga papalit di na cheap-ass low quality sh*t.


Reply
1C
1cho · 11 years ago

Bababalik ako sa SONY pag bumalik sila sa 1 year release cycle ng Z Series.


Reply
RO
ross · 11 years ago

ang mahal kasi eh kung ginaya lang nila ang Samsung at LG makaka laban pa sana sila iba pa rin naman gumawa ang Sony, kaso nga sa specs atrasado tapos mahal


Reply
DO
dodie · 11 years ago

Tama, I think not less than a year baka magsara na ang smartphone business ng sony, kahit dito sa saudi which is mobile industry is napakalakas. Bagsak sales nila, as in nasa 2 eprcent lang ng sales ng iphones. Overpriced kasi mga phones nila although the best naman ang quality, kaya lang mahigpit ang competition ngayon lalo na sa pricing especially mga chinese brands. Eh mas saleable pa ang lenovo and huawei compare to it.


Reply
LG
LG G4 & HTC M9 ftw · 11 years ago

GOOD FOR SONY FANS!
POOR UI
UGLY DESIGN
NO INNOVATION

BYE BYE SONY!


Reply
WA
wat · 11 years ago

GLORY TO CDRKING! and to all LAGDROIDZ!


LG
LG G4 & HTC M9 ftw · 11 years ago

BYE SONY………
SONY NO INNOVATION!
UGLY UI
UGLY & NOT ERGONOMIC DESIGN!
RESULTS BANKRUPT!


Reply
AH
aha · 11 years ago

paano ba naman magkiclick ang phones nila eh maliban sa pagkamahal mahal, pagkalawak lawak pa ng bezel, saka pagkaflat flat pa ng likod na napakahirap hawakan. haha! dapat yata curved ang back saka iminimize ang bezel at bawas bawasan ang presyo. daming pagpipilian na mga lagdroid phones, kaya wag makisabay sa iphone… sony! kung hindi pupulutin kayo sa makahiyaan na katabi ng pansitan na malapit sa kangkungan na maraming linta. haha!


Reply
LG
LG G4 & HTC M9 ftw · 11 years ago

Hindi dahilan ang price ano pa ang Iphone6?
at ano ba pagkakaiba ng price ng mga Phones nila sa competitors ? Sony Z3 35K vs. HTC M9 35K,vs. LG G3 35k vs.note4 37k.


BU
Butt Sniffer · 11 years ago

Ibalik nalang nila un sa sony ericson, mas mganda pa nun sila nghahandle ng mobile business ng sony, un panahon ng bamg for buck phones pa ang sony s xperia mini, pro, ray, arc (sigh) I miss those smaller phones


Reply
KL
klky · 11 years ago

di ko alam pero parang naawa ako ng bahagya sa sony…. sayang ung waterproof phones nila


Reply
DE
devilboy · 11 years ago

that explains why some of the other brands uses their sensor technology. mas maganda nmn kasi talaga post processing style na ginawa ng ibang brand kesa sa sony mismo. besides malamang hirap sila makisabay sa price trend ngayon kasi naman di pang masa presyo nila. bat yung ibang players kaya maglabas ng units na halos same lng ng quality but with a reasonable price range? NAGISING na kaya sila sa REALIDAD?


Reply
MI
Mica · 11 years ago

This is super bad news! I love Sony phones! Best decision to switch to them. So why?! :(


Reply
TO
Tony · 11 years ago

Its because of their chinese competitors. Presyo ang labanan na kasi sa android. Chinese and taiwanese companies really know the best strategy. Good quality naman ang sony smartphones. Strategy lang ang mali sa kanila. Tinatapatan nila ang presyo ng iphone e iba ang hatak ng apple sa masa. Kahit maliit ang upgrade ng flagship ng apple, bibilhin pa rin ng karamihan yan.


Reply
ZO
Zobel · 11 years ago

Good riddance. Now how about exiting existence itself?


Reply
WA
wat · 11 years ago

YES! glory to CDR KING!


HU
hush hush · 11 years ago

hahahahahahahahahahahahahahahahaha dami ko TAWA… mahal pa more..


Reply
CE
Cecil · 11 years ago

Sayang ang mga waterproof series nila… para kasing sinabotahe nila yung sarili nilang phone sa pag design eh… Me problema talaga kahit anong model… pwedeng mag presyo ng mataas basta walang problems….


Reply
FR
froi · 11 years ago

sayang naman.. i see Sony as one of the few best makers of smartphones.. Go get them Microsoft :)


Reply
??
????? · 11 years ago

If Microsoft will get Sony’s mobile business, my hunch is that they’ll continue to use Android within 1-2 years but with CyanogenMod (in case Microsoft’s venture is final) and Xperia UI then it may merge with the Lumia brand or retain the Xperia brand for high-end phones.


JE
Jeric · 11 years ago

i think hindi apple yung kalaban dito kundi yung mga chinese smartphones like xiaomi.. dagdagan mo pa ng asus xenphones.. dyan talaga sila nalulugi..


Reply
AN
andy · 11 years ago

It’s mainly because most of their products are expensive to the point they’re competing with the premium price of Apple.


Reply
TI
Tim cook · 11 years ago

*world domination*

Muhahahaha yan ang thermonuclear war ni pareng steve jobs sa dami ng Android makers pababaan ng price lahat luge

Mag apple nalang kasi kayo


Reply
PA
Pat · 11 years ago

Para lahat na ng phone overpriced


UN
unggoy · 11 years ago

Damn. And I was looking forward to replacing my iPhone with the next Xperia Compact iterations. I really liked the design of their Z3 Compact, now I guess I’d have to look for other alternatives.


Reply
WE
wew · 11 years ago

Samsung made it to the top. I’m pretty sure Sony can, it’s just that they don’t want to change their strategy.


Reply
RE
Reader · 11 years ago

Sony used to be the king of innovation. Sadly, it got too big that it wasn’t as nimble as it was in churning out new products like before. Sayang.


EA
Easy E · 11 years ago

Malugi na sila at isara ang smartphone division nila basta wag lang magbaba ng price. Sony Logic.


Reply
NO
NotaSheep · 11 years ago

Guess the Xperia is out of the list *crosses it out of my “want list”*


Reply
ER
eric jay · 11 years ago

Ako din. tsk tsk


Leave a Reply

Loading next article...