TikTok Shop has reached a new milestone, matching eBay’s scale in global ecommerce sales. According to analytics firm EchoTik, the platform sold around $19 billion worth of products worldwide from July to September 2025, with the United States contributing roughly $4 to $4.5 billion, a 125% increase from the previous quarter.
Launched in the US in 2023, TikTok Shop’s explosive growth now puts it alongside ecommerce veterans despite regulatory scrutiny, tariffs, and ongoing debates over potential bans. The app’s “shop what you see” model where creators demonstrate products in short videos, continues to attract users seeking authentic product experiences.
While the US remains TikTok Shop’s top market, Southeast Asia has emerged as its fastest-growing region, led by Thailand, Indonesia, Vietnam, and the Philippines. The livestream shopping format, already mainstream in China through Douyin, is also gaining traction across these markets thanks to a strong culture of entertainment-driven shopping.
In contrast, TikTok Shop’s livestream sales in the US remain limited, with only about 2% of users engaging with live shopping streams. Still, its overall ecommerce footprint continues to expand globally, cementing TikTok’s position as one of the most influential players in social commerce today.
0 Comments
Leave a Reply