Twitch takes YouTube head-on, launches new “Video Producer” tools
Live streaming video platform Twitch announced in a blog post yesterday that they are introducing new tools for creators who “have a passion for making videos on their own terms.”
This new set of tools is dubbed “Video Producer”, and it allows creators to showcase pre-recorded videos that premiere at a scheduled time. One of the main features of Video Producer is “Premieres”, which the company teased at TwitchCon 2017. They say it allows creators to “build up excitement” as viewers anticipate the so-called premiere of a pre-recorded video.
Additionally, existing videos may also be rebroadcast as “Reruns”, both to show them to new viewers, as well as allow previous watchers to relive the moments. Premieres will also be getting a new PopCorn emote, which is available until February.
Twitch has also made it easy for viewers to distinguish what type of video is playing by adding new status indicators for premieres and reruns.
Twitch is a subsidiary of Amazon, and the debut of Video Producer can be seen as a direct shot to Google’s YouTube, as the latter’s main focus is pre-recorded video.