Direct-to-Home PC Market in the Philippines

Direct-to-Home PC Market in the Philippines

I was invited to the opening of Rising Sun Computers’ new branch along Taft Avenue yesterday. They were one of our sponsors during the recent Philippine Blog Awards and I thought it would be nice to finally meet owners Angela and Jack Conti. They had that supposedly new Wowowee co-host Valerie Concepcion for some autograph signing too.

Anyway, during my discussion with their sales manager, they mentioned that they’re also doing direct-to-home PC sales for the Visayas and Mindanao regions. Despite only having 2 stores in the metro, they’re serving the growing market for home PC deliveries. There are two other companies that are doing this aggressively and one that comes to mind is BuyQube. Yeah, Villman’s been also doing online sales but it doesn’t seem fit to get one online when you can get it from one of their nearby retail stores.


Besides, most PC stores would still charge you an additional 6% for credit card usage. Clearly, that DTI initiative on the One Price Tag law hasn’t really do much help.

So, the question becomes — is there really a growing market? Dell has been successful with this in the US and even in some of our Asian neighbors such as Malaysia. With the cut-throat pricing wars among local PC retail stores, I don’t think Dell would survive here (think very thin marginal profits and expensive courier fees). Yeah, Dell Philippines can afford to operate their call center here but I don’t think they can withstand the fierce competition in the PC market.

So, what’s to become of the direct-to-home PC sales? That remains to be seen.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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7 Responses

  1. Kiven says:

    been buying from Rsun since 2005, i love the fact that they made their site more usable

  2. yuga says:

    Yeah, they used to have downloadable Excel sheets for their price list. They have really good prices. Haven’t bought from them yet but I’m pre-ordering an X2 6000.

  3. Marcvill says:

    Syet! You can get a Core 2 Duo for P8,000 na lang. Before the price cuting I think it was P11,000.

  4. yuga says:

    Marc pre, tara, bili tayo ngayon!

  5. Jun says:

    marc, abe: you met jack? sya yung naghahanap ng volleyball game. My officemate.

  6. i need 10 additional computers for my shop that lasted three (3) yrs now. . . perhaps business loan thank you very much.

  7. I don’t ordinarily comment but I gotta say thankyou for the post on this amazing one : D.

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