Poll: Is the new, bubbly Smart logo hot or not?

It looks awful … I prefer the old one …

:(

I prefer the old one.

I like the softer typeface and I never appreciated the rays of the old logo. This new design also looks modern to me, actually. The previous one had always felt so stuck in the 90s. So, overall, this one’s a keeper.

I like the new logo and as long as the new logo entails better service, then i’m for it!

i don’t think logos need to be complicated or can only be drawn by a pro. It needs to connect to its users and being simple will always be the smart choice.

now those dots above really captured everyone’s imagination. that’s excellent marketing strategy. most people really don’t think out of the box

Ang gumawa siguro nyan is yung Agency na gumawa ng DOT “Pilipinas Kay Ganda Logo”.. hahahaha..

looks plain..parang gawa lang ng isang bata hehe. maybe may reason sila kung bakit ganyan ang style, malay lang naten

Not. Especially for the word Smart.

Big no for me… it’s too kiddie! I get that they’re trying to target the youth more but what about their corporate image!

The logo reminds me of jellybeans.

i don’t like their new logo. but maybe given a few months i’d also grow accustomed with it.

i also don’t like the logo globe is using now. i prefer the old font they’re using but who cares. they’ve been using it for years and nobody cares.

anyway smart’s design seem to be following globe logo’s youthful vibe and well…uhhhmmm…doesn’t look professional. i think they shouldn’t waste money for this logo and use the old one instead.

Sir Abe, just for fun, gawan mo nga sila ng logo. :)

Cheap and lack of creativity, the old one is still better.

Doesn’t look smart at all. How about renaming the company to Bubbly Telecom para match sa logo?

Its lame..

not a good design, parang pang duster lang na binebenta sa baclaran. Smart, please wala bang nakakapag isip ng mas maganda diyan, with all your money, sure you can afford the best, but not this one, he he he

It can actually do without the bubbles on top. But still, it looks meh.

HOHAMM(hikab) what’s new are you talking about? definitely NOT!!!

The SMART logo might have a message that the company wants to communicate. Baka nagbabago na sila ng branding. I think logo can be improved if they want to target the younger audience. They could create one with sharper lines and new contrasting features. The balloons can be improved or completely removed. I think the balloons tries to communicate something about social networking. Not sure. hmm.

First time I saw it, I was disappointed. Just like some of the comments here, it was not professionally done.

Eye-sore. Geez. The heck was the management thinking??

The font! What the hell is up with that font?? It’s not consistent. Some edges are rounded while the others have sharp corners.

The colored circles on top (are they bubbles? dots? chocolate covered candies?) looks detached from the company name. They should be compacted, not scattered like that, and a little closer to the letters, so they’ll blend in.

To think that UGLY logo will be in SMART’s posters and billboards ALL OVER THE CITY. Oh sheet, No.

As a graphic artist.. its a big NO. (specially that dots.. argh!) They didn’t even manage to change the font! They’ve just removed the italics and trim some edges.. Talk about creativity and innovation. =| Yeah you can target younger generations but you can’t just “Recycle” a logo. If you want to change something, then do it in a whole new level.

And maybe its about time to change the color of their logo to seriously compete with Globe. Nauna na kasi sila (Globe) mag Blue color so that in one glace you’ll already know if it’s GLOBE or SMART (or SUN), like the Green color in Smart Buddy.

Hi everyone. IMHO,
SMART’s new logo is great.
It is lively and vibrant.
The 8 dots I think is very SMART.
Remember the SMART’s hotline – *888.
I think MVP loves “8” and the two circles to form the number 8.

The very good question to ask is why those dots were arranged like that.

It looks like:
(1) forming an arrow – means moving forward.
(2) slowly, dots are getting closer (like atoms)
that means more are now connected/closer to each other
(3) four different colors signifying the different networks.
Smart – blue
Globe – light blue
PLDT or WiTribe or Bayan – red
Sun Cellular – yellow
(4) Yellow is the center of the four dots (Sun being the center?) while the Blue one is the closest dot. I think it’s related to the Digitel PLDT merger.
And now, all of them are closer due to lower rates.

For my observation above,
I think it’s an acceptable NEW SMART LOGO!
Extraordinary and staying away from the typical “serious” corporate logo.

The colors suck.. too bright

the logo and the color is something I can associate with nokia (minus the bubble) cant still figure what it conveys, it skips me. not Smart enough!

W O N D E R B R E A D!

did Smart acquire Dippin Sots?

A logo is a trademark identity. Maybe Smart would want to be smarter in that idea.

No I don’t agree that the new, bubbly Smart logo is not look so beautiful..

not. i think the font they used much alike from airbus’ new logo.