Poll: What’s your blog’s typical CPM level?

I previously wrote about how to compute your effective page CPM. Our new poll is about the blog’s average CPM level.

Since CPM is basically “cost per thousand” impressions, a rough computation for that would be to divide your blog’s monthly revenue by your total pageviews, counted in the thousands (i.e. minus the 3 trailing zeros).

Example:

Total Revenue: $100PHP 5,869INR 8,475EUR 95CNY 728
Monthly Pageviews: 20,000
CPM = $100PHP 5,869INR 8,475EUR 95CNY 728 / 20 000

CPM = $5PHP 293INR 424EUR 5CNY 36

That means for every 1,000 pageviews you blog generates, you expect $5PHP 293INR 424EUR 5CNY 36 in revenue. Here’s another example:

Total Revenue: $25PHP 1,467INR 2,119EUR 24CNY 182
Monthly Pageviews: 3,000
CPM = $25PHP 1,467INR 2,119EUR 24CNY 182 / 3 000

CPM = $8.3PHP 487INR 703EUR 8CNY 60

This poll will give us a good overview of the typical CPM values generated by Pinoy blogs. Please send in your votes via our Polls section on the bottom right corner. If you have multiple blogs, please take the one with the highest traffic.

P.S. If you’re done with that, maybe you can also answer this quick 60-second survey on blog readership.
;)