A blog’s path to profitability.

A couple of newbie bloggers or would-be bloggers often ask me how long does it take for a blog to be profitable. I often reply back with a qualified answer — it depends on a lot of things ranging from your ability to entice linkbacks to your blog, regularity and quantity of posts, organic traffic from search engines and regular visitors, blog niche, to how you optimize your blog for the ads.

Case in point, when I started PinoyTechBlog in July last year, we had 12 very talented bloggers churning out an average of 100 posts per month. At that rate, we were able to hit our initial target of $100PHP 5,869INR 8,475EUR 95CNY 728/month in less than 4 months (that’s just for AdSense though and does not include other ad sales). Add to that the inherent benefits or referral traffic from all 12 personal blogs of our members pointing to PTB, which eventually earned us our PR5.

Taking all else equal, another blog of the same topic written by a single blogger posting one entry per day would take at least 12 months to get to the same volume of content in the hopes of getting the $100PHP 5,869INR 8,475EUR 95CNY 728/month revenue rate.

The group blog experiment at PTB gave me a good insight in this aspect, among others. And it has been a great learning experience. I am hoping to duplicate the same success on the other group blogs as well.