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What to expect for Zenfone 2: exact variants, prices, release dates

Based on discussions with several Asus PH execs and multiple sources who want to remain anonymous, we’ve got the most up-to-date details on the Zenfone 2 — like the exact variants, their release dates and their expected retail prices.

Earlier, we got confirmation from Asus Philippines that two models of the Zenfone 2 will be released in May. These are the ZE500CL and the ZE551ML (see here).


Check our Asus Zenfone 2 Review.

However, there are three variants of the ZE551ML model. The specific variant of the Zenfone 2 ZE551ML that’s going to be released will be the one with 2GB RAM, 16GB storage and 1.8GHz CPU.

The other variants of the ZE551ML will not be released this May (our initial info is May 10). The one with 4GB, 2.3GHz and 64GB storage is pushed for a later date (perhaps Q3 of 2015). The 32GB variant might not be even released in the Philippines at all, just like the ZE550ML.

The pricing is as follows:


This is not yet the official SRP as Asus PH has not made any formal announcements to that fact. This is just the proposed SRP by the local distributor.

realme philippines

The prices were provided to us by a 3rd-party source and the figures are very close to the SRP when they were announced in Taiwan last month. I also had a conversation with an Asus executive last Tuesday (during the T300 Chi event) where we agreed that a Php2,000 difference between models/variants is the ideal price gap so there is no overlap.

A source familiar to the industry shared with us that Asus PH is experimenting with the Zenfone 2 variants. They wanted to know if the interest is driven more by price hype or by specs. If it’s hype, then a ZE551ML with 2GB RAM/1.8GHz CPU under the Zenfone 2 label will be enough to drive sales targets. That’s probably the reason why the 4GB/2.3GHz variant is scheduled for a later date.

According to an Asus executive, they requested an initial shipment of 300,000 units of the Zenfone 2 for the first release. It’s not an ambitious target since Asus managed to sell over 250,000 units of the Zenfone 4, 5 and 6 last year (including other variants of the Zenfone 5). That’s more than double their initial target of 100,000 units in 2014.

Another source told us Asus PH (rather, the local distributor which is Axis) is still generating as much as Php70 million in revenue a month from the Zenfone 4/5/6 sales until today. That’s about 10,000 to 12,000 units per month, 10 months after they were released in the Philippines.

The continued and strong demand for the Zenfone 5 and Zenfone 5 Lite will still be fulfilled.

The 2015 Zenfone family in the Philippines will be represented by the Zenfone C at around Php4.5k+, the Zenfone 5 at Php7k+ (eventually sunsetted), the Zenfone 2 ZE500CL at Php8k and the Zenfone 2 ZE551ML 2GB at Php10k. Hopefully, they will be joined by the ZE551ML 4GB/64GB at Php15k sometime later in the year.

The Zenfone 4 and the Zenfone 6 will eventually be sunsetted. Asus is just waiting for the remaining inventory to be completely bought off the store shelves.

* Author’s Note: Please note that the accuracy of these details is not 100% guaranteed as they can still change as we approach the launch date. As of the moment, these are the best details we can get. Asus might change them prior to the official launch. If everything goes as planned, the details we shared here (especially the SRP) can be another shock to the local mobile industry.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

49 Responses

  1. Actually I am very disappointed sa 2.3Ghz variant. Sobrang tagal ng 3rd Q. We have been saving for it (ng partner ko) for 3 months already and we saved enough as expected (around 14k ang assume ko).
    Sana mas maaga nilang ilabas kasi 5-6 months of waiting is too long. Baka magsettle na lang kami tuloy sa 1.8Ghz variant.
    (Very Satisfied Zenfone 5 user here)

  2. 550ml owner says:

    buti nlang nka bili na ako 550ml..mas ok ung battery back up kasi 720 p lang..551. ml..1080 yan:). …9500 pesos nga lang:) pero ang ganda

  3. Rock says:

    LOL! pag nag re stock yung importer ng 4GB variant sa Lazada bibilin ko na. Q3 pa pala official eh!

  4. Manny says:

    Grabe nosebleed ako sa dami ng grammar problems ng article na ito. Well kung totoo ang leaks, the prices are good pero I rather wait for the official announcement

  5. peej says:

    Bakit yung Zenfone 2 na 551ML 32gig/4gig variant nagpost nung isang araw si Lazada 13,999 nga eh pero walang warranty then suddenly nawala na ang post… seems inaccurate pa ang details ng release nito no… for me i would prefer the specs since its already 4gb ram then quadcore intel atom procie and at the same time CG3 na… LTE pa! LP 5.0 out of the box… mejo tahimik ang marketing ni ASUS dito pero malakas na variant na ang zenfone 2 compare ngayon sa latest android phone in the market at mura!

  6. krenz says:

    Yung ZE551ML 2GB na variant ba eh Red lang yung back cover.Yun kasi halos nakikita ko pati sa online shops. Just asking ^_^. Okay na ako sa P 9,995

  7. arnold says:

    Sir pakibawasan po yung mga ADS nyo kc half po ng screen or website nyo puro ADS na ang nakikita ko, naglalag pa yung browser sa kakaload ng ADS. please poh Slamat

  8. nice says:

    ok, so ngayon pala pag nafrustrate / disappoint ka na di narelease ung gusto mong model ng phone e wala kang pambili.. wew

  9. Rion says:

    Ang laki naman ng agwat between [email protected] vs [email protected]

  10. abuzalzal says:

    nagsilabasan na naman ang mga walang pambili.kung gusto nyo wala kayo reklamo bumili kau ng iphone brand o di kya high end samsung line tulad ng edge ! halatado kaung lang pambili kya puro plit mkkuha ng specs n mganda tanung mgkano bnayad mo ?. ang tamaan di tinamaan !

    • jon says:

      anong inaano mo? mas mamaw pa din specs ng ASUS na ito compare sa iphone 6 .. kaya nga madami naghihintay, magbasa basa ka din boy

  11. Eduard says:

    Talaga bang may 16g ROM ang ZE551ML 2G RAM variant? Sa Taiwan kasi eh walang narelease na ganun. Only the 2G RAM/32G ROM was released in TW and priced at TW$6990 (P9,995).

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