Jollibee Website on Black Magic
Discussions at the SEO Philippines Yahoogroups points at the Jollibee Food Corp.’s website implementing some black magic (read: blackhat seo).
See sample page here.
You can view the hidden text by pressing Ctrl + A and scroll down on that page to highlight them.
More SEO magic if you view the source code (Ctrl + U on Firefox and Flock browsers).