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YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional, saying the issue was caused by a bug. Earlier this week, several users reported unusually long ad breaks while watching YouTube on smart TVs, with some seeing ads that appeared to last over 90 seconds before a skip option became available. In response, YouTube said it does not use or actively test 90-second unskippable ads. YouTube is testing longer unskippable ads for users watching on TVs, with some viewers now seeing ads that last up to 90 seconds before they can skip. User reactions online have largely been negative, with many criticizing the longer ads and exploring alternatives such as ad blockers or third-party apps. YouTube has not yet confirmed whether the longer unskippable ads will roll out globally or remain part of limited testing. Read more in our articles including "YouTube says 90-second unskippable ads were a bug, fix now rolling out" and "YouTube tests 90-second unskippable ads for TV app".