#AI Ambassador Program

Grab has launched a pilot of its Driver AI Ambassador Program in the Philippines. The initiative shifts the traditional brand ambassador model by placing driver-partners at the center of storytelling with AI tools helping turn their real-life experiences into various content formats like short videos and social media posts. Grab says the program allows it to produce more educational and factual content efficiently while keeping stories grounded in authentic driver input. “The Driver AI Ambassador Program is designed to reimagine influence, shifting it from traditional content creators to the people who live the brand every day: our driver-partners. Oliveros also added: “We made sure we abided by international standards for AI-enabled communications because we want to make sure that we do right by our driver-partner ambassadors. ASUS' PC gaming arm ROG has launched a new Specialist Program that aims to take on aspiring tech enthusiasts to be immersed in the world of the company's gaming PCs, laptops and peripherals. The new program is open to everyone who wants to know more about the products and impart knowledge as they travel across the country while being taught by the company's experts in as what they call 'the ROG way'. This program is open to everyone, and their only requirement is someone who is able to work with little to no supervision. Read more in our articles including "Grab Driver AI Ambassador Program announced" and "ROG opens immersive Specialist Program for Tech enthusiasts".