Meta just launched a new ad targeting program for businesses with AI tools on WhatsApp. Mark Zuckerberg himself announced the new tools through a video, which was featured during a recent conference in Brazil. Recently, WhatsApp has also been introducing commerce and payment features for some time now. This is inclusive of “business messaging” tools that companies utilize for customer service chats. These tools were used to blast users to a company’s outreach as a means of hassle-free networking. Presently, the new AI tools will use behavior on Meta platforms like Facebook and Instagram for targeting. However, customers who are likely to be receptive to these approaches need the same phone number across different accounts.WhatsApp Head of Strategic Markets Guilherme Horn said that the tools would give businesses the possibility to optimize ad delivery. But of course, this is meant for users that are likely to engage.Meta has been putting more effort to earn revenue from WhatsApp, which is prominent through its daily users. Read more in our articles including "Meta launches new business-centric AI tools on WhatsApp" and "WhatsApp to allow groups calls up to 32 people".
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Apr 12, 2026Meta just launched a new ad targeting program for businesses with AI tools on WhatsApp. Mark Zuckerberg himself announced the new tools through a video, which was featured during a recent conference in Brazil.
Recently, WhatsApp has also been introducing commerce and payment features for some time now. This is inclusive of “business messaging” tools that companies utilize for customer service chats. These tools were used to blast users to a company’s outreach as a means of hassle-free networking.
Our coverage of ai tools on whatsapp includes: "Meta launches new business-centric AI tools on WhatsApp"; "WhatsApp to allow groups calls up to 32 people"; "WhatsApp will no longer support BlackBerry OS and Windows Phone 8.0 after December 31". Each article provides unique insights and information.