Web ranking service Alexa.com, also known as Alexa Internet, is the one Amazon will be ending operations with. Founded in 1996 and acquired by Amazon three years later, Alexa long ran as one of the top databases for the world’s most popular websites. Back in 2009, Amazon already reduced Alexa’s functions by closing down its web search feature. For those concerned with their online metrics and web analytics, alternative services like Alexa are still around. On the web and in the updated mobile app, Alexa+ works like a chatbot, similar to ChatGPT or Google Gemini. Read more in our articles including "Alexa retires this May – but it’s not that Alexa you’re thinking." and "Amazon brings Alexa+ to the web".
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May 14, 2026Web ranking service Alexa.com, also known as Alexa Internet, is the one Amazon will be ending operations with. Founded in 1996 and acquired by Amazon three years later, Alexa long ran as one of the top databases for the world’s most popular websites.
Back in 2009, Amazon already reduced Alexa’s functions by closing down its web search feature. For those concerned with their online metrics and web analytics, alternative services like Alexa are still around. On the web and in the updated mobile app, Alexa+ works like a chatbot, similar to ChatGPT or Google Gemini.
Our coverage of alexa web rankings includes: "Alexa retires this May – but it’s not that Alexa you’re thinking."; "Amazon brings Alexa+ to the web"; "Site Hacking and Contingency Plans". Each article provides unique insights and information.