Automattic, the company behind WordPress, is moving Tumblr's backend to WordPress infrastructure. If you remember Verizon sold Tumblr to Automattic back in 2019 for less than $3 million. Matt Mullenweg (Automattic, CEO) has been vocal about his plans for Tumblr. Automattic isn’t planning to change the platform's content policies either. Now, Automattic is focusing on the technical side. Automattic describes it as one of the most challenging technical migrations ever attempted. Tumblr has faced financial difficulties, losing significant money even after Automattic took over. By shifting Tumblr to WordPress, Automattic is looking for a fresh start, aiming to provide a more stable foundation for Tumblr while keeping it relevant in today’s digital world. Read more in our articles including "Half a Billion Blogs on Tumblr Moving to WordPress Backend" and "Auto-backup your blog with Amazon S3".
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Dec 12, 2008Automattic, the company behind WordPress, is moving Tumblr's backend to WordPress infrastructure. If you remember Verizon sold Tumblr to Automattic back in 2019 for less than $3 million.
Matt Mullenweg (Automattic, CEO) has been vocal about his plans for Tumblr. Automattic isn’t planning to change the platform's content policies either. Now, Automattic is focusing on the technical side.
Our coverage of automattic includes: "Half a Billion Blogs on Tumblr Moving to WordPress Backend"; "Auto-backup your blog with Amazon S3"; "WordPress 3.0 is here!". Each article provides unique insights and information.