The global smartphone market continued its growth streak in Q4 2024, but at a slower pace, with shipments rising by just 3% reaching 330 million units, according to Canalys. Canalys Analyst Le Xuan Chiew explained that Apple’s performance in 2024 was driven by its strength in emerging markets like India and Southeast Asia, where it expanded its presence through better channel coverage and robust marketing. However, as Canalys Senior Analyst Toby Zhu pointed out, mid-range devices faced pressure, particularly in emerging markets, where consumers gravitated toward more affordable options. Read more in our articles including "Apple maintains lead in global smartphone market for Q4 2024 –Canalys" and "BPI partners with Robinsons Retail for barcode cash deposits in stores".
The global smartphone market continued its growth streak in Q4 2024, but at a slower pace, with shipments rising by just 3% reaching 330 million units, according to Canalys. Canalys Analyst Le Xuan Chiew explained that Apple’s performance in 2024 was driven by its strength in emerging markets like India and Southeast Asia, where it expanded its presence through better channel coverage and robust marketing.
However, as Canalys Senior Analyst Toby Zhu pointed out, mid-range devices faced pressure, particularly in emerging markets, where consumers gravitated toward more affordable options.
Our coverage of Canalys market insights includes: "Apple maintains lead in global smartphone market for Q4 2024 –Canalys"; "BPI partners with Robinsons Retail for barcode cash deposits in stores"; "Shopee opens official Beats store in PH". Each article provides unique insights and information.