To attempt summing it up in one word: Coopetition. Coopetition is defined as the act of working together with a person or company who is your business competitor in a way that benefits both of you. In retrospect, some would like to argue that Xerox received less benefits from this instance of coopetition than did Apple. Read more in our articles including "The Apple Journey: From near Bankruptcy to World's Biggest Tech Company" and "BPI partners with Robinsons Retail for barcode cash deposits in stores".
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Mar 19, 2026To attempt summing it up in one word: Coopetition. Coopetition is defined as the act of working together with a person or company who is your business competitor in a way that benefits both of you.
In retrospect, some would like to argue that Xerox received less benefits from this instance of coopetition than did Apple.
Our coverage of Coopetition includes: "The Apple Journey: From near Bankruptcy to World's Biggest Tech Company"; "BPI partners with Robinsons Retail for barcode cash deposits in stores"; "Shopee opens official Beats store in PH". Each article provides unique insights and information.