#Digital Marketing

Putting aside the celebrity angle, the bigger question is: why are premium tech gadgets being used as marketing bait? Smartphones as the New Incentive Tech giveaways have enormous marketing pull. Marketing experts note that giving away free tech taps into human psychology: people feel indebted by freebies (reciprocity) and thrilled by novelty (Source). The Economics of Attention Viewed as a marketing expense, a smartphone giveaway can be rational. Spending roughly $100,000 on 100 phones could yield tens of thousands of new followers (and many more impressions) – competitive with digital ad spend when properly converted to new sign-ups (Source). As Digital Pinoys notes, every new follower of the casino “becomes a potential recipient of future gambling advertisements, promotional bonuses, and betting-related content”. The physical gadget is one-time, but the marketing relationship persists. A Broader Digital Trend This tactic extends beyond gambling. Read more in our articles including "Has Tech Become the Currency of Online Gambling Marketing?" and "YouTube Shopping adds Lazada to affiliate list, announces new features".