Google agreed not to use the health and wellness data collected from wrist-worn wearable devices and other Fitbit devices of users in the EEA for Google Ads, including search advertising, display advertising, and advertising intermediation products. Google will also keep all relevant user data for Fitbit devices and services in a “data silo,” separating it from other Google data. Google is also prohibited from locking smartphone manufacturers out of relevant APIs for connecting phones and wearable devices. However, the Commission may decide to extend the duration of the Google Ads commitment up to additional ten years, with justification for the need for an extension. Read more in our articles including "Google's acquisition of Fitbit approved by European Commission" and "The day Google broke the Web".
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Apr 29, 2026Google agreed not to use the health and wellness data collected from wrist-worn wearable devices and other Fitbit devices of users in the EEA for Google Ads, including search advertising, display advertising, and advertising intermediation products. Google will also keep all relevant user data for Fitbit devices and services in a “data silo,” separating it from other Google data.
Google is also prohibited from locking smartphone manufacturers out of relevant APIs for connecting phones and wearable devices. However, the Commission may decide to extend the duration of the Google Ads commitment up to additional ten years, with justification for the need for an extension.
Our coverage of EC condition for Google includes: "Google's acquisition of Fitbit approved by European Commission"; "The day Google broke the Web"; "BIR opens Tax Payer Portal". Each article provides unique insights and information.