#gambling advertising

Critics noted that requiring participants to follow a gambling site “could help normalize online gambling”, and an advocacy group called such a high-value giveaway a “predatory” tactic to expand the casino’s audience. In other words, how and why have smartphones become a kind of currency in the attention economy of gambling promotions? User-acquisition in the gambling sector is expensive: for example, an industry report finds the average cost-per-install (CPI) for “social casino” apps is about $12.56 (with iOS installs averaging over $21). Why Gambling Platforms Use Tech Prizes Online casinos and betting platforms have demographics that overlap heavily with social-media users who love tech. As Digital Pinoys notes, every new follower of the casino “becomes a potential recipient of future gambling advertisements, promotional bonuses, and betting-related content”. A Broader Digital Trend This tactic extends beyond gambling. Notably, industry groups have taken notice: for example, the Philippine influencer council recently warned that gambling-related endorsements require “a heightened degree of caution and responsibility,” precisely because creators can heavily influence their followers. For gambling operators (or any app-based business), this trend underscores a shift: smartphones are no longer just products to sell, but strategic incentives to capture user attention and loyalty. Read more in our articles including "Has Tech Become the Currency of Online Gambling Marketing?" and "Total Ban on POGO/IGL: What you need to know".