#GameJoy Jollibee

Jollibee, the country's largest food chain known far-and-wide, has collaborated with the Philippines' most-played mobile game Mobile Legends: Bang Bang (MLBB). The fruits of this legendary partnership are the GameJoy x MLBB combos, a multi-phase campaign specifically crafted to merge food, collectibles, and exclusive virtual rewards for the local gaming community. The first phase will be kicked off with the introduction of the limited-edition "WOW BIDA" Battle Emote, a custom Jollibee-themed in-game cosmetic that players can flex during active MLBB matches. With the redemption period for the exclusive emote wrapping up on May 20, the partnership is immediately shifting gears into its highly anticipated second phase: the GameJoy Combos. Jollibee and international video game developer MOONTON Games designed the campaign to cater to everyone from casual players to hardcore rank grinders, focusing heavily on what makes the local gaming culture unique. According to Dorothy Ching, vice president of marketing at Jollibee Philippines, the collaboration is all about creating a rewarding experience that brings together great food, gaming, and everyday moments of joy in a fresh and exciting way. He emphasized that partnering with an iconic local brand like Jollibee allowed them to build a campaign that feels genuinely local, fun, and tailored to how Filipinos naturally enjoy gaming together. Read more in our articles including "Jollibee and Mobile Legends: Bang Bang collaborate on GameJoy campaign" and "Insta360 Luna Ultra launched, priced in the Philippines".