#Google Topics

Google has just announced Topics, a new Privacy Sandbox proposal for interest-based advertising. According to the company, Topics was informed by Google's learning and widespread community feedback from their earlier FLoC trials, and replaces their Federated Learning of Cohorts (FLoC) proposal. Google mentioned that with Topics, user's browser determines a handful of topics, like “Fitness” or “Travel & Transportation,” that represent their top interests for that week based on the browsing history. https://youtu.be/I9jzqbdxAdk "Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers. When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners. Topics enables browsers to give you meaningful transparency and control over this data, and in Chrome, we’re building user controls that let you see the topics, remove any you don’t like or disable the feature completely," said Google in a blog post. Moreover, Google said that topics are thoughtfully curated to exclude sensitive categories, such as gender or race. Read more in our articles including "Google intros Topics API to replace third-party cookies" and "The day Google broke the Web".