The Instagram TV app, formerly known as IGTV, is expected to be shut down by March as Instagram shifts its focus on Reels. Monetization, meanwhile, would be provided through Bonuses on Instagram. "Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format. Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch reels to be entertained, go deeper with their interests, or discover new creators," Instagram stated in a blog post. Last October, Instagram simplified its video features by combining IGTV and feed videos into a single format. Nonetheless, the Instagram TV app has registered over 10 million downloads as of publication time, a fraction of Instagram's 1 billion plus active users. Instagram has announced combining IGTV and Feed videos into one video format called Instagram Video. Instagram Video makes it easier to create and discover videos on the platform. Read more in our articles including "Instagram ends support for standalone IGTV app" and "Instagram combines IGTV, feed videos into one video format 'Instagram Video'".
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May 4, 2026The Instagram TV app, formerly known as IGTV, is expected to be shut down by March as Instagram shifts its focus on Reels. Monetization, meanwhile, would be provided through Bonuses on Instagram.
"Reels continues to be a growing and important part of Instagram and we are excited to invest even more in this format. Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch reels to be entertained, go deeper with their interests, or discover new creators," Instagram stated in a blog post. Last October, Instagram simplified its video features by combining IGTV and feed videos into a single format.
Our coverage of Instagram tv includes: "Instagram ends support for standalone IGTV app"; "Instagram combines IGTV, feed videos into one video format 'Instagram Video'"; "Instagram Hacks: Tips and Tricks you wish you knew sooner". Each article provides unique insights and information.