It was in February 2016 when Huawei announced its partnership with Leica. By April of the same year, Huawei announced the Huawei P9 series with cameras co-engineered with Leica. Leica’s involvement in the development of the Huawei P9 is not limited to software and branding but includes design, quality, optimization, and construction, among others. The Leica partnership with Huawei is just one of those moves that pointed in the right direction. Leica gave Huawei that 'Western legitimacy'. Huawei embarked on a huge marketing campaign, mainly focusing on the Leica optics of the P-series and Mate-series. before the Leica partnership, Huawei had an 8.3% market share (Q1 2016). Now, that Huawei and Leica partnership having ended on a dull note only makes practical sense. Read more in our articles including "Much ado about Leica, Xiaomi and Huawei" and "Huawei's new 4G/LTE Pocket WiFi line-up".
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Jul 22, 2010It was in February 2016 when Huawei announced its partnership with Leica. By April of the same year, Huawei announced the Huawei P9 series with cameras co-engineered with Leica.
Leica’s involvement in the development of the Huawei P9 is not limited to software and branding but includes design, quality, optimization, and construction, among others. The Leica partnership with Huawei is just one of those moves that pointed in the right direction. Leica gave Huawei that 'Western legitimacy'.
Our coverage of leica huawei partnership includes: "Much ado about Leica, Xiaomi and Huawei"; "Huawei's new 4G/LTE Pocket WiFi line-up"; "Huawei MediaPad Review". Each article provides unique insights and information.