#Local business

A local business Siklo Pilipinas turns old tires into various stylish bags, such as backpack, crossbody, sling bag, tote bag, convertible, tire bag, utility bag, and belt bag. This local business started as the couple improvised a solution to protect electronic devices and cameras using “interyor” – the local name for an inner tube. During the Petal Ads Summit 2023, which had the fitting theme of "Go Beyond, Go Borderless," businesses including AVOW, AppsFlyer, GroupM, and more highlighted the borderless opportunities for growing local businesses and industries to swiftly grow the Philippine market. Huawei Philippines and Adglow co-hosted the summit, which focused on the most recent developments in mobile advertising, with a shared goal of creating a better business environment. A mobile advertising network called Petal Ads, formerly known as Huawei Ads, gathered established Philippine businesses, partners, notable experts, and like-minded powerhouses to exchange ideas and talk about issues facing the economy today. A global audience in industries like travel & transportation, finance, e-commerce, and more was made aware of the possibilities for Petal Ads to accelerate and drive businesses' efforts through first-party data in a mobile-first advertising world. GroupM Head of Digital & e-commerce, Adglow, Laurent Goirand, stated that as AI changes the mobile advertising market, as the ability to forge deep connections between businesses and consumers are fueled by data and enriched by human creativity. Read more in our articles including "Siklo Pilipinas turns old tires into stylish bags" and "Opportunities to raise local businesses in Philippines at Petal Ads Summit 2023".