#martphone market in 2023

Global smartphone shipments are poised to rebound by 3% in 2024, as per a report by Counterpoint Research, fueled by a resurgence in demand in emerging markets and the integration of generative AI in premium devices. Additionally, reports indicate that Apple is exploring the integration of Google's Gemini AI engine into the iPhone, further highlighting the evolving dynamics of the smartphone market. These 0:16are smartphone myths, plus some straight 0:18up marketing fluff that brands keep 0:20pushing like they actually matter. In our latest video, we're putting on our detective hats and calling out the smartphone myths and marketing tricks you absolutely should not fall for in 2026. The smartphones and marketing trends discussed are global, and the advice applies directly to the Philippine market to help Pinoy consumers avoid overpaying for specs that don't deliver. The following UNISOC T612 and T616 chipsets dominated the market in 2023/24 by being the primary chip of choice in entry to mid-level Transsion devices, as well as budget choices from realme/Nokia (HMD). In developing markets like SEA, Africa, and Latin America, UNISOC’s presence drives digitalization by powering lower-cost smartphones accessible to just about anyone. Read more in our articles including "Smartphone markets set to bounce back in 2024" and "Watch: DO NOT Fall for These Smartphone Marketing in 2026".