MediaTek has recently announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). The latest MediaTek MT9638 4K Smart TV Chip supports cutting-edge AI-enhancement technologies such as AI super-resolution, AI picture quality, and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. "As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV," said Alex Chen, General Manager of the TV Business Unit at MediaTek." The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming, and entertainment experiences in theater-quality 4K." According to MediaTek, the company's premium TV chip technologies are designed to heighten the user experience with our custom APU that brings high-performance AI computing to smart TVs. MediaTek’s AI super-resolution technology, combined with the company’s MEMC technology, intelligently upscales resolution through multi-frame blending to achieve clearer images at the smart TV’s native resolution. The MT9638 also supports applications powered by AI voice recognition and AI-enabled video calls. Read more in our articles including "MediaTek MT9638 4K Smart TV Chip now official" and "Samsung announces UFS 5.0 storage".
MediaTek has recently announced its new 4K smart TV chip, the MT9638, with an integrated…
Mar 4, 2021
Samsung has announced the development of UFS 5.0. The brand states that UFS 5.0 is…
Jun 23, 2026
Mediatek will be unveiling two chipsets, namely, the Helio P23 and the Helio P30 at Beijing,…
Aug 17, 2017MediaTek has just announced the world’s first octa-core SOC for smartphones that supports 4G LTE…
Feb 11, 2014
Taiwanese semiconductor company MediaTek Inc. announced in Taiwan two new system-on-chips, the Helio P23 and…
Aug 30, 2017
Nothing has likely just confirmed the presence of a Phone (4b) in its upcoming lineup.…
Jun 22, 2026MediaTek has recently announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). The latest MediaTek MT9638 4K Smart TV Chip supports cutting-edge AI-enhancement technologies such as AI super-resolution, AI picture quality, and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother.
"As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV," said Alex Chen, General Manager of the TV Business Unit at MediaTek." The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming, and entertainment experiences in theater-quality 4K." According to MediaTek, the company's premium TV chip technologies are designed to heighten the user experience with our custom APU that brings high-performance AI computing to smart TVs. MediaTek’s AI super-resolution technology, combined with the company’s MEMC technology, intelligently upscales resolution through multi-frame blending to achieve clearer images at the smart TV’s native resolution.
Our coverage of MEDIATEK MT9638 includes: "MediaTek MT9638 4K Smart TV Chip now official"; "Samsung announces UFS 5.0 storage"; "Mediatek to unveil Helio P23 and Helio P30 on August 29". Each article provides unique insights and information.