#Meta paid features

Meta is now creating a team focusing on looking and crafting ‘paid features’ for Facebook, Instagram, and WhatsApp. Different platforms are now releasing premium features for a price to cope with their loss, especially with companies like Apple implementing the tracking changes on iOS that really rippled to the Ads business of Meta. Paid features on Facebook and Instagram are actually not new because they already have them for creators like Stars, paid events, and other subscription products, but this new team will plan to create a whole new batch of premium features away from this section. It’s still unclear what kind of paid features they’ll be planning to release but the VP for Monetization John Hegeman said to The Verge that they’re keeping an eye on their peers in the industry and that they’re willing to learn and emulate how others did it. Meta is testing a new subscription tier for Instagram that could give users more control and exclusive features on the platform. The paid option, currently being tested in select countries, includes features such as the ability to view Stories discreetly, even after they disappear from the usual 24-hour window. The move signals Meta’s continued push toward subscription-based features, following earlier launches of ad-free paid versions of its platforms in some regions. Read more in our articles including "More paid services are being prepared by Meta for Facebook Instagram and WhatsApp" and "Meta tests subscription features on Instagram".