#Meta premium features

Meta is now creating a team focusing on looking and crafting ‘paid features’ for Facebook, Instagram, and WhatsApp. Different platforms are now releasing premium features for a price to cope with their loss, especially with companies like Apple implementing the tracking changes on iOS that really rippled to the Ads business of Meta. The new product organization is called New Monetization Experiences - which will be led by Meta’s previous head of research Prariti Raychoudhury - handles this exploration with premium services based on an internal memo sent to Meta’s employees which were acquired by The Verge last week. Paid features on Facebook and Instagram are actually not new because they already have them for creators like Stars, paid events, and other subscription products, but this new team will plan to create a whole new batch of premium features away from this section. Meta is testing a new subscription tier for Instagram that could give users more control and exclusive features on the platform. The move signals Meta’s continued push toward subscription-based features, following earlier launches of ad-free paid versions of its platforms in some regions. New features for YouTube Premium Lite include the ability to play videos in the background and download most of them for offline viewing. Read more in our articles including "More paid services are being prepared by Meta for Facebook Instagram and WhatsApp" and "Meta tests subscription features on Instagram".