is definitely serious about wearables as it has announced that it has entered into a definitive agreement to acquire Misfit, Inc. With the acquisition of Misfit, Fossil aims to expand its product offerings from traditional timepieces to connected wearable devices. Image: The Fossil Q Grant According to Fossil, the acquisition will enable the company to: • Own a technology platform that has already solved many of the hardest problems in wearables, including battery life. • Scale Misfit’s technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016, ultimately accelerating the company’s connected accessory roadmap. • Lead in the connected devices space by harnessing the power of a world-class software and hardware engineering team spearheaded by Misfit Founder, Sonny Vu. Fossil is expecting to close the acquisition before the end of fiscal 2015 for the purchase price of $260 million. Read more in our articles including "Fossil to acquire Misfit for $260 million" and "Simplus celebrates 5th anniversary with Live Young campaign, giveaways, and Circus Music Festival activations".
is definitely serious about wearables as it has announced that it has entered into a definitive agreement to acquire Misfit, Inc. With the acquisition of Misfit, Fossil aims to expand its product offerings from traditional timepieces to connected wearable devices.
Image: The Fossil Q Grant According to Fossil, the acquisition will enable the company to: • Own a technology platform that has already solved many of the hardest problems in wearables, including battery life. • Scale Misfit’s technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016, ultimately accelerating the company’s connected accessory roadmap. • Lead in the connected devices space by harnessing the power of a world-class software and hardware engineering team spearheaded by Misfit Founder, Sonny Vu.
Our coverage of misfit acquisition includes: "Fossil to acquire Misfit for $260 million"; "Simplus celebrates 5th anniversary with Live Young campaign, giveaways, and Circus Music Festival activations"; "BPI to remove InstaPay, PESONet transfer fees starting July 1". Each article provides unique insights and information.