#narzo brand

1 spot in the Philippine smartphone market has been both an inspiration and envy of other brands. In that discussion, it was privately revealed to us the plans to position narzo as an independent brand from realme although we held on to the story until it became public and official. For those not familiar, realme was once a sub-brand of OPPO. It's the sub-brand of realme that caters to the more budget-conscious market. Here are the reasons why I think (and this is just my personal opinion) realme found it necessary to make narzo an independent brand. narzo will focus on entry-level market with sub-Php10k smartphones while realme will focus on mid-range to flagship smartphones. From a business standpoint, realme is already at the top spot and one of the best ways to gain more market share (collectively) is by introducing another player to compete and challenge the other brands for the 2nd to 5th spot, without sacrificing the equity of the primary brand. In a way, realme wants narzo to gain the same success it achieved after its separation from OPPO. Read more in our articles including "The story behind the narzo-realme split-up" and "Best Automotive Brands of 2014".