#poco bangkok

Industry leaders convened in Bangkok, Thailand for the POCO Partners Southeast Asia Forum 2023, delving into the shifting habits and preferences of Southeast Asia's Gen Z mobile users. Anne Wang, Head of Marketing at POCO Global, and Mr. Angus Ng, Head of Product Marketing at POCO Global, engaged in discussions alongside high-ranking executives from Lazada, MediaTek, PUBG, Shopee, and TikTok Shop. Conducted by global research firm YouGov on behalf of POCO, the study surveyed 2,500 consumers aged 18 to 40 in five Southeast Asian markets: Malaysia, Indonesia, Philippines, Thailand, and Vietnam. POCO's Direction and Gen Z's Influence Mr. Angus Ng expressed enthusiasm for POCO's direction, emphasizing the potential to tailor products to market needs and collaborate with partners. He noted POCO's focus on the essence of gaming, a booming trend in Southeast Asia. By perfecting the balance between price and product, POCO aims to cater to the distinct preferences of the region's younger generation. Read more in our articles including "Insights from POCO Partners Southeast Asia Forum 2023" and "7 Best Features of the Pocophone POCO F1".