#search marketing

For the 3rd year in a row, the Search Engine Marketing Conference 2009 is all set to happen this October 1 & 2, 2009. As usual, we'll have a whole new line-up of search marketing topics to fill the 2-day conference shared by practicing internet marketing experts. For marketing and agency people, we also have topics such as See the Big and the Small Picture using Web Analytics, How to Measure Online Media Values, 20 Ways to Build Your Brand Online, and How to Run a Successful Internet Marketing Agency. Putting aside the celebrity angle, the bigger question is: why are premium tech gadgets being used as marketing bait? Smartphones as the New Incentive Tech giveaways have enormous marketing pull. Marketing experts note that giving away free tech taps into human psychology: people feel indebted by freebies (reciprocity) and thrilled by novelty (Source). The Economics of Attention Viewed as a marketing expense, a smartphone giveaway can be rational. The physical gadget is one-time, but the marketing relationship persists. Read more in our articles including "Search Engine Marketing Conference 2009" and "Has Tech Become the Currency of Online Gambling Marketing?".