#Smart Gadgets

Xiaomi is a relatively young company in the smartphone industry. A year later, they released their first smartphone, the Xiaomi Mi 1, which had the MIUI OS out-of-the-box. Xiaomi then quickly emerged to become China's top smartphone brand in 2014, making Samsung only second best. Fast forward to today, and Xiaomi, along with its sub-brands, continues to be one of the best selling smartphone brands, even surpassing Huawei in terms of smartphone sales (as of Feb 2020 - Strategy Analytics report). So, instead of placing a premium price tag on their products, they focus more on connecting smartphones and IoT devices by developing software and services like apps, online videos, and themes.   Ecosystem-centric Sales Strategy As I mentioned, Xiaomi is not just a smartphone company that sells smart home products. Xiaomi has since introduced several categories under its MIUI Smart Living system, which includes Mi Work, Mi Health, Mi Go, Mi Home, and Mi Game, which all work hand in hand with their respective devices (i.e. And although most of their revenue still comes from smartphone sales, Xiaomi believes that this will all change in the coming future. Read more in our articles including "Why is Xiaomi So Popular?" and "Smart Bro now up to 2Mbps".