#smartphone market growth 2024

Canalys’ latest sell-in estimates show that Apple devices dominated 2024’s smartphone sales. It had 3% share of the estimated 1.22 billion global smartphone shipments in 2024. Meanwhile, Canalys also reported that the global smartphone market soared 7% in 2024, which has been “…A comeback year for the smartphone industry, delivering the highest annual global shipment volume post-pandemic,” said Canalys analyst Runar Bjørhovde. While they both get 18% of market share in the entirety of 2024, both saw a 1% decline in shipments. These 0:16are smartphone myths, plus some straight 0:18up marketing fluff that brands keep 0:20pushing like they actually matter. In our latest video, we're putting on our detective hats and calling out the smartphone myths and marketing tricks you absolutely should not fall for in 2026. The smartphones and marketing trends discussed are global, and the advice applies directly to the Philippine market to help Pinoy consumers avoid overpaying for specs that don't deliver. In developing markets like SEA, Africa, and Latin America, UNISOC’s presence drives digitalization by powering lower-cost smartphones accessible to just about anyone. Read more in our articles including "iPhone 15, Galaxy A15 among the bestselling smartphones of 2024 –Canalys" and "Watch: DO NOT Fall for These Smartphone Marketing in 2026".