#smartphone survey

In recent studies done by GfK, it seems that handset manufacturers are doing a pretty good job so far in keeping price-conscious Juan engaged with their competitive smartphone offerings. In the first five months of this year alone, there were 5.5 million phones was sold that amounts to $606.5 million in just the first five months of this year with a third of that total volume (1.7 million) and two-thirds of the total market value (over $400M) are attributed to smartphones. In the past, only a privileged few has the luxury to own a smartphone. But due to the 23% decrease in average smartphone prices this year (From $317 to $244), more and more of our fellow countrymen are now enticed to own at least one smartphone. This significant decrease in smartphone price is more evident in Davao and Mindanao with a 35% and 43% price drop respectively. The substantial price reduction seemed to have sparked a smartphone frenzy in Visayas and Mindanao which led to a 500% increase in market value and a whopping 800% growth in units sold as compared to last year. This is mainly because more than half of the smartphones that are offered in Manila are being sold. The telcos also plays a key role in the rapid growth of the smartphone industry through their marketing strategies and promotions. Read more in our articles including "PH Smartphone sales grew by 400%, now at 29% share" and "BPI expands barcode cash deposit service to Robinsons Retail stores".