#smoke-free alternatives

PMFTC, the Philippine affiliate of Philip Morris International (PMI), has introduced the IQOS ILUMA i in the Philippines, expanding its portfolio of smoke-free products for adults who continue to use tobacco or nicotine. Its launch also supports PMI’s target of generating two-thirds of its global net revenue from smoke-free products by 2030. “IQOS ILUMA i represents the next step in our mission to deliver a smoke-free future,” said Gijs de Best, President of PMFTC, noting that induction heating has eliminated the need for device cleaning and reduces tobacco residue. PMFTC Smoke-Free Products Director Evgeny Ivanov added that expanding non-combustion choices for Filipinos supports the company’s push toward a nationwide smoke-free transition. Guests mingled and chatted, sharing their thoughts and experiences while learning how IQOS provides a cleaner, more sophisticated way to enjoy tobacco, an ideal choice for anyone considering a transition from cigarette smoking to smoke-free alternatives. The IQOS Stay Curious Event was not just a gathering; it was a celebration of curiosity and innovation, bringing together a diverse group of collaborators known as "Curiosity Setters." These talented individuals were invited to showcase how curiosity can lead to unexpected pleasures and new perspectives on smoke-free alternatives. Guests were inspired not only by the chic designs but also by the idea that a smoke-free lifestyle can be sophisticated, encouraging a stylish, contemporary way of living. Read more in our articles including "IQOS Philippines launches “Curiosity Without Limits” art collaboration with Isabel Santos" and "IQOS unveils ILUMA i in the Philippines".