Intel is undergoing its most significant brand update in 15 years and has decided to drop the 'i' in its processor tiering, including Core i3, Core i5, Core i7 and Core i9. They will be simply called as Core 3/5/7 for mainstream processors and Core Ultra 5/7/9 for flagships. Furthermore, Intel wants to segment its flagship products from the mainstream ones and plans to sell three tiers: Intel, Intel Core, and Intel Core Ultra. The company also announced that Intel Arc graphics can be paired with both Intel Core Ultra and Intel Core processors. The new changes apply in 2H 2023 and on the launch of an Intel Core Ultra processor, highlighting a significant shift in architecture and design. Read more in our articles including "Intel drops ‘i’ in Core branding, adds an ‘Ultra’ tier" and "Globe AT HOME offers free upgrades to 1Gbps and Wifi 6 routers to loyal postpaid subscribers".
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May 9, 2026Intel is undergoing its most significant brand update in 15 years and has decided to drop the 'i' in its processor tiering, including Core i3, Core i5, Core i7 and Core i9. They will be simply called as Core 3/5/7 for mainstream processors and Core Ultra 5/7/9 for flagships.
Furthermore, Intel wants to segment its flagship products from the mainstream ones and plans to sell three tiers: Intel, Intel Core, and Intel Core Ultra. The company also announced that Intel Arc graphics can be paired with both Intel Core Ultra and Intel Core processors. The new changes apply in 2H 2023 and on the launch of an Intel Core Ultra processor, highlighting a significant shift in architecture and design.
Our coverage of Ultra tier includes: "Intel drops ‘i’ in Core branding, adds an ‘Ultra’ tier"; "Globe AT HOME offers free upgrades to 1Gbps and Wifi 6 routers to loyal postpaid subscribers"; "HUAWEI WATCH FIT 5 Pro now open for pre-order in PH". Each article provides unique insights and information.