After a decade, Xiaomi is now letting go of the 'Mi' branding it's known for. This change in branding started with the company’s recently-released MIX 4 smartphone, and a Xiaomi representative confirmed with XDA Developers that it would drop the 'Mi' branding for its upcoming products. Xiaomi has used 'Mi' since its very first smartphone, the Mi 1. However, that will change for the new products that Xiaomi would launch, and the company will just use “Xiaomi” instead. Meanwhile, Xiaomi hasn’t given a specific reason why it decided to drop the 'Mi' branding. Xiaomi's new device called the Mi CC9 and Mi CC9e is set to launch on June 21, 2019. In a post of Lei Jun, Xiaomi's co-founder, in Weibo, the Mi CC9 series will have a motorized flip camera which is very similar to the ASUS ZenFone 6. It is expected that the Xiaomi Mi CC9 will have a Snapdragon 730 chipset, a 48MP main camera, and two other unknown lenses. Read more in our articles including "Xiaomi to drop 'Mi' branding in upcoming products" and "Xiaomi Mi CC9, Mi CC9e to launch on June 21".
After a decade, Xiaomi is now letting go of the 'Mi' branding it's known for. This change in branding started with the company’s recently-released MIX 4 smartphone, and a Xiaomi representative confirmed with XDA Developers that it would drop the 'Mi' branding for its upcoming products.
Xiaomi has used 'Mi' since its very first smartphone, the Mi 1. However, that will change for the new products that Xiaomi would launch, and the company will just use “Xiaomi” instead. Meanwhile, Xiaomi hasn’t given a specific reason why it decided to drop the 'Mi' branding.
Our coverage of Xiaomi Mi includes: "Xiaomi to drop 'Mi' branding in upcoming products"; "Xiaomi Mi CC9, Mi CC9e to launch on June 21"; "Google announces Android Halo feature". Each article provides unique insights and information.