In a significant shift within the wearable technology sector, Xiaomi has overtaken Apple to become the world's leading wearable band vendor in the first quarter of 2025, according to Canalys. This resurgence is attributed to Xiaomi's strategic refresh of its wearable lineup, including the Xiaomi Smart Band 9 and Redmi Band 5. Apple, previously the market leader, shipped 7.6 million units in Q1 2025, securing a 16% market share. While this represents a 5% increase from the same quarter last year, it falls short of Xiaomi's growth. Analysts suggest that Apple's conservative update cycle, particularly the lack of new models in its Watch SE and Ultra lines, may have contributed to its slower growth. Xiaomi's ascent underscores a broader trend in the wearables industry, where ecosystem integration and affordability are becoming key differentiators. Have you ever wondered why the Chinese brand, Xiaomi, is so popular? Apple has revealed that the iPhone 12 and 12 mini now come in the color Purple. Read more in our articles including "Xiaomi Surpasses Apple to Lead Global Wearables Market" and "WATCH: Why is XIAOMI so popular?".
In a significant shift within the wearable technology sector, Xiaomi has overtaken Apple to become the world's leading wearable band vendor in the first quarter of 2025, according to Canalys. This resurgence is attributed to Xiaomi's strategic refresh of its wearable lineup, including the Xiaomi Smart Band 9 and Redmi Band 5.
Apple, previously the market leader, shipped 7.6 million units in Q1 2025, securing a 16% market share. While this represents a 5% increase from the same quarter last year, it falls short of Xiaomi's growth. Analysts suggest that Apple's conservative update cycle, particularly the lack of new models in its Watch SE and Ultra lines, may have contributed to its slower growth.
Our coverage of Xiaomi vs Apple includes: "Xiaomi Surpasses Apple to Lead Global Wearables Market"; "WATCH: Why is XIAOMI so popular?"; "Apple iPhone 12, 12 mini in Purple now official". Each article provides unique insights and information.