Shih said that Asus “will no longer add new mobile phone models in the future.” This statement confirms earlier reports that no new ROG Phone models will be released in 2026 and strongly suggests that both the ROG Phone and Zenfone lines are coming to an end. The Zenfone series also had its own identity. Asus has denied the rumor surrounding its Zenfone line shutting down. In an official statement released on Tuesday, August 29, Asus pointed out that they will continue both of its two product lines: ROG Phone and Zenfone. We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. Earlier this week, a report emerged claiming that the company underwent an internal reorganization in which the Zenfone 10 will be the last model in the series. Asus' response provides enough reassurance to put the rumors surrounding the Zenfone to rest. Read more in our articles including "Asus chairman says company is done with phones" and "Asus denies rumor on ending Zenfone line".
Shih said that Asus “will no longer add new mobile phone models in the future.” This statement confirms earlier reports that no new ROG Phone models will be released in 2026 and strongly suggests that both the ROG Phone and Zenfone lines are coming to an end. The Zenfone series also had its own identity.
Asus has denied the rumor surrounding its Zenfone line shutting down. In an official statement released on Tuesday, August 29, Asus pointed out that they will continue both of its two product lines: ROG Phone and Zenfone. We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down.
Our coverage of zenfone includes: "Asus chairman says company is done with phones"; "Asus denies rumor on ending Zenfone line"; "Zenfone 10 is the last compact flagship as Asus allegedly dissolves Zenfone division". Each article provides unique insights and information.