ASUS to launch Zenfone 4 series of smartphones in July — CEO
Back at Computex 2017 in Taiwan, we were waiting for ASUS to unveil the Zenfone 4 or at least show us a preview of what to expect from its latest line of smartphones, but we got nothing until now.
ASUS CEO Jerry Shen has spilled the beans about the Zenfone 4. The new smartphones are behind schedule due to design changes and efficiency upgrades. We should see them by the end of July 2017.
“The ZenFone 4 family will come with competitive prices and is hoped to turn around Asustek’s money-losing smartphone business starting the third quarter.” — Jerry Shen
For the upcoming Zenfone 4 series, ASUS plans to make it more competitive in pricing. The company is planning to launch a primary 5.5-inch model, and as always, release different sizes after. Pricing for the 5.5-inch model will be below TWD15,000 or about Php24.7k when converted.
After the Zenfone 4, the Zenfone 5 will be born in time for the Mobile World Congress 2018 according to Shen.