#jerry shen

[caption id="attachment_147903" align="aligncenter" width="720"] ASUS Zenfone AR[/caption] ASUS CEO Jerry Shen has spilled the beans about the Zenfone 4. "The ZenFone 4 family will come with competitive prices and is hoped to turn around Asustek's money-losing smartphone business starting the third quarter." -- Jerry Shen For the upcoming Zenfone 4 series, ASUS plans to make it more competitive in pricing. After the Zenfone 4, the Zenfone 5 will be born in time for the Mobile World Congress 2018 according to Shen. During the recently-concluded Zenfestival here in Manila where ASUS launched its new Zenfone lineup, we got the chance to have an interview with ASUS CEO Jerry Shen along with the top executives of the company. Shen was which Zenfone is currently the most popular here in the Philippines, and his answer was agreeable. We sat down with Asus Chief Executive Jerry Shen last week during the regional launch of the Zenfone 2 in Jakarta, Indonesia where he revealed some plans and strategy of the company for the Zenfone. In the video interview below, Shen explained that Asus' naming convention will follow that of Apple which means we will be expecting the Zenfone 3 next year. ASUS announced that CEO Jerry Shen has resigned from his position ahead of a "comprehensive corporate transformation" and a big shift in its mobile strategy. Read more in our articles including "ASUS to launch Zenfone 4 series of smartphones in July -- CEO" and "ASUS CEO Jerry Shen talks Zenfones, arrival of Zenfone Zoom in PH".