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Asus CEO talks mobile strategy at Zenfone 2 SEA launch




We sat down with Asus Chief Executive Jerry Shen last week during the regional launch of the Zenfone 2 in Jakarta, Indonesia where he revealed some plans and strategy of the company for the Zenfone.

In the video interview below, Shen explained that Asus’ naming convention will follow that of Apple which means we will be expecting the Zenfone 3 next year. He also promised stronger partnership with other chip manufacturers like Qualcomm and indicated the use of the Snapdragon 615 in future Zenfones.

The Zenfone roadmap is still wide open but the executive has indicated that they will make a major release every year but will announce incremental upgrades every 6 months or so.

Just click on the image above to watch the whole video interview.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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7 Responses

  1. NotaSheep says:

    *slap that guy* no… NO!!! NOOOOOOOOOO!!!! NO INCREMENTAL UPGRADES!!!! OF 6 MONTHS!! BAD ASUS BAD! SONY DID IT AND THEY WENT BANKRUPT! D:<

  2. Nemo says:

    Overreacting to the “incremental upgrade”. Lots of factors to consider. Like selling price, competition, and the article doesn’t even have a “definite” written all over it

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