dot.PH for better SERPs?
Notice that everytime you visit Google.com, you’re automatically redirected to Google.com.ph? And you will notice that results from Google.com and Google.com.ph will not be the same in terms of results placement.
So what contributes to the difference?
1) Web Hosting location or IP
2) ccTLD or Country Code Top Level Domain
It means that if your site is hosted in the Philippines (or an to an IP that is known to be assigned to the Philippines), Google.com.ph will favor you more in the search results.
The same is true for .PH domains. Assuming that everything else is the same, sites on .PH domains will rank higher when searched thru Google.com.ph.
So, aside from the branding (and Intellectual Property) spiel, you have another reason to use .PH domains for your site (IF you are targetting visitors from the Philippines).
If only the cost of registration would go down a little bit. (As I have always discussed this with their Channel Manager and I hope they are re-considering the cost aspect.)
(* SERP – search engine results page)
[tags]doamins, ccTLD, TLD, PH, search, local[/tags]