Nokia beats Apple, Google as top brand in Philippines
A recent survey by Nielsen and Campaign revealed that Nokia is the top brand in the Philippines, across all markets (not just tech), beating Apple and Google.
The report, published last month (full story requires paid subscription here) puts Nokia as the #1 favorite brand in the country.
The top 10 brands that made it to the list are the ff.
Top 10 Favorite Brands
Nokia – 84%
Nescafe – 80%
Lucky Me – 75%
Energizer – 73%
Jollibee – 65%
Selecta – 57%
C2 – 51%
Gatorade – 51%
Cobra – 49%
SM Malls – 49%
Interestingly, Nokia is also the only tech brand that’s on the list. Not even Apple or Google, which usually get very good ratings in the US, made it to the top 10.
The survey was conducted from a random sample of 1,000 respondents in urban areas in the Philippines.