Philippines ranks #1 in Facebook penetration

Philippines ranks #1 in Facebook penetration

In a recent market research by comScore, the Philippines ranked #1 with the highest Facebook users as a percentage of internet users in the country. They also included Twitter and LinkedIn to give it a better perspective.

1. Philippines
> Facebook: 93.9%
> Twitter: 16.1%
> LinkedIn: 1.9%
> Internet Use: 29.7%


Social network penetration is incredibly high in the Philippines, reaching 95%. Facebook is the country’s most popular website, more so than Google, and has a penetration rate of 93.9%. The Philippines is also the eighth most popular country for Twitter use on a global scale, with a penetration rate of 16.1%. The popularity of photo sharing has increased by 46% in the country in one year, largely due to Facebook. Social networking is so popular among Filipinos, the country has been nicknamed “The Social Networking Capital of the World.” {source}

Israel came in second with 91%, Turkey at 90.9% and Chile at 90.2%. The two other SEA country that made it to the top 10 is Indonesia at 87.5% and Malaysia at 88.4%.

However, in terms of absolute percentage of the population, Malaysia is higher than the Philippines — 57% of Malaysians are on Facebook while only 28% of Filipinos are on Facebook.

The research also included penetration of other social networking sites like Twitter and LinkedIn. While Twitter usage is relatively high, LinkedIn (which has been up since 2003) scored very low. LinkedIn so a social networking site for professionals.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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33 Responses

  1. Benchmark says:

    I am also a LinkedIn user, but seldom check it. Yep, it’s good for applying for jobs in abraod :-)

    Philippines, Text Capital of the world, now Social Networking Capital of the world. Ayaw talaga magpaiwan ng mga Filipino hehehe Go Pinoys! :-)

  2. 21 says:

    Mga lola at lolo nalang ata di ngfa2cebook..

  3. i wouldn’t be surprised if in the near future facebook will fold just like friendster. hehehe… asian traffic is really bad for online communities.. :)

  4. John Carl says:

    Implication since RP was recognized as texting capital -> Oligarchs will continue to rule this country

  5. Jon says:

    It is funny though that a lot of people think that Facebook = Internet. Like the only website they check is facebook. Maybe *Yahoo* sometimes to search for something or research their homework. Lol.

  6. NoOne says:

    lol parang nakakahiya tayong mga pilipino masyado natin inaabuso ang facebook na mainly intended sa mga taga amerika

    ni malamang walang filipino sa pilipinas na bumibili sa mga advertisement banners ng Facebook hehe

    buti na lang ako mga 5-10 minutes a day lang ang gamit ng facebook para di naman nakakahiya sa mga amerikano

    • poche says:

      OA naman ng reply mo lol. if para lang to sa amerikano how come translated sa ibang languages ang facebook like filipino?

      mababa talaga un ngcclick ng fb ads kahit sa amerika mismo kaya may irrelease sila na bagong service na babayaran ka para magclick ng fb ads. coming soon yan.

    • adam says:

      Yun ang gusto ko malaman mag click ka lang ng ads eh babayaran ka pa.

    • uber OA talaga says:

      i agree OA talaga itong si NoOne. Nahiya pa sa mga amerikano, hindi lang FB nila ginagamit mo, imbento nila ang maraming bagay na araw araw ginagamit mo fyi, asus!

    • Aldoy says:

      mukhang ikaw dude ang nakakahiya, kailan pa ang facebook intended para sa amerikano? heheheh! masyado maliit ang utak mo dude….kung ako sa iyo, wag ka nalang magsalita para di ka mapahiya…whahahah!

    • gr8.light says:

      Nakakahiya? For what? You have a “slave” mentality. You will be inferior for the rest of your life if you don’t change your attitude.

  7. manaka_junpei says:

    mukhang INILIBING sa HUKAY ang Friendster at nabuhay uli, naghahari ang FACEBOOK pumapangalawa ang TWITTER kung saan tambayan nang mga artista, pati si AYA HIRANO, may TWITTER na, kaka-FOLLOW pero hindi ko kayang basahin nang hapon kaya kailangan ko pang gamitin ang Google translate, ayaw ko nang alamin ang trends niya, igalang niyo naman ang privacy nang mga artista…

  8. i think many Philippines people spend more time in front of the computer..

  9. Edwin C says:

    Hoy, hinde ako kasali dito! Iyong FB account ko ginagamit ko lang pang-saved ng video files ko kasi wala na space computer ko. Dapat 5 out of 10 lang tong survey ninyo. Nandadaya pa kayo para mapasok naman sa Guiness.

  10. Andrew says:

    So, ok percentage of internet users rank # 1. what about absolute percentage of the population? What’s our rank?

  11. paul says:

    Kawawang Pinas… madalas #1 on trivial matters.

  12. Andrew says:


  13. dealwithit says:

    omg pinoy pride! talagang world class ang pinoy! charice who?

  14. Khin says:

    Proud to be part of the 6.1% na hindi nakiki-uso sa FB. :))

  15. philippines being the social networking capuital of the world? after being the text capital of the world? there’s nothing wrong with technology determinism but i was hoping to understand a social science perspective in this fact.

  16. CHL says:

    It looks like they used the ITU 2009 stats for internet users as a basis. My guess is the numbers are pretty off by at least 20%-30%

  17. Whatever fruit they’re harvesting now, it is the outcome of their consistent efforts.

  18. Rey says:

    I was a facebook user for past three years, and I find it useful in the sense than I can go in touch my my classmates in high school.

  19. Ra says:

    what is so good about this it only shows how insecure at papansin mga pinoy

  20. Jason Pimentel says:

    Earn extra P10k-P20k part-time using Facebook.
    Must be 18 years old and above
    Pls follow the instructions on how to apply

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