Strong Growth of Mobile Web in the Philippines
According to a recent report from mobile advertising company, AdMob, the country is experiencing a strong growth in the mobile web. By end of July, the Philippines is ranked #5 from #7 in May 2008, surpassing ad requests from Romania and South Africa.
The main contributing factor is the strong presence of internet-capable Nokia handsets in the country. Of the top 20 handset models Nokia took 18 while the Sony PSP came in at #4 and the iPod Touch/iPhone at #18. Most popular handset was the Nokia 3510i, followed by the N70 and the N95.
Breakdown of traffic sources by device manufacturers are as follows:
Sony Ericsson: 9.4%
What’s most interesting though is that AdMob was able to breakdown the source of traffic by handset and operator. It looks like gray-market Apple iPhone users are mostly on the Smart network.
Indonesia, previously at #5, posted the largest growth and is now at #2, next to the United States in ad request traffic.
You can download a copy of the report here.