Mobile

Asus takes #2 spot in 2015 smartphone shipments in SEA

Abe Olandres Editor-in-chief March 10, 2016 · 1 min read

Listen to article

Nothing teases Phone (4b) in cryptic teaser video The OnePlus N6 is coming very soon PH gov't speeds up investments to turn country into premier AI hub All Intel-powered Macs dropped from macOS 27 Golden Gate Pasig Mega Market gets Starlink internet for cashless payments

IDC Asia Pacific has just released the top smartphone vendors in South East Asia for the entire fiscal year of 2015. On top of the ranking is Samsung as expected but the second spot came in as a big surprise.

Asus was at #4 in 2014 with 3.9 million (4.7%) shipments in SEA. That number jumped to 8.4 million in 2015, putting it a rank #2 with 8.3% market share. The Taiwanese company overtook Apple which used to be int 2nd spot as well a Chinese vendor, OPPO, which dropped from 3rd to 4th.

Asus has been very aggressive in releasing new variations of their Zenfone line. Asus was targeting 25 to 30 million shipments of their Zenfone brand in 2015. Though there is still no verification if that target has been achieved, the company claimed they sold over 8 million units by the end of June 2015 and was on its way to hitting 21 million by the end of the year.

React to this article:

smartphone ranking sea

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

8,010 Articles

View all posts by Abe Olandres →

8 Comments

asus blah blah · 10 years ago

ganda ng asus kaso lang dumami ang bloatwares nung pumatok

Emerson · 10 years ago

Ano yung Lava? Anyway, I like Asus. Lahat ng gamit ko Asus. Matibay.

OTOT · 10 years ago

At the end of the day it is always the author’s way of how he writes his articles. If you are endorsing a product, sometimes you have to be sounded like you are enticing the readers to buy and try the specific product that you are endorsing (even if he sounded biased or exagerated). For the readers/customers it’s up to you on how you interpret the author’s way of writing, it’s up to you if you are convinced with the product, it’s up to you if you will buy it. So what are you fighting for? : ) Peace brother!

asusfanboy · 10 years ago

I understand that Asus is a great company; but this is too much. Every “news” with asus in its content will have “blah blah Asus blah blah” as its title. For example, this article. There is too much asus in your content that your credibility is getting questionable — your reviews are like promoting asus that it is a must have phone. Please go back to your original style of review, where pros and cons are pointed and actually helpful for your readers, yuga.